Marketing for Hair Salon Owners Reviews

It all started when you became a skilled hairdresser. You loved meeting people, you loved showing off your creative flair.

Then after a while, you noticed how much money your boss - the salon owner - was wedging into his cash register every day. That's when you realized that you were on the wrong side of the fence!

So, you made a smart and brave move and started your own salon.

With your name above the door, staff working hard for you and respecting you, friends and family being proud of you... it was a great lifestyle, right?

Sadly, before long, the reality struck...

Running a successful salon wasn't going to be as easy as you had imagined.

Now your salon is barely breaking even. You have unmotivated staff slouching around the salon, complaining that there is no work and how bored they are.

If business doesn't pick up soon, then you know you are going to lose your well trained, expert stylists (and often good friends) to the local competition across the street.

Your dream has suddenly turned into a stressful nightmare.

But like all nightmares, your current situation can be ended with a quick wake up call. That's why, in the next few minutes...

Marketing: Don't waste money on advertising, until you can afford to test it. Use your profits to roll out small local ads, but don't take the risk until you can afford to. Traditional advertising is not as effective today, so beware!

Customers: Money back guarantees don't matter to customers... all they care about is a comfortable experience, and feeling great when they walk out. Get it wrong once, and you'll probably never have a second chance.

Competition: What makes your salon worth visiting over that big brand across the street? What can you offer that they can't? What happens if they introduce a new line of products or services... will you be able to quickly adapt? The more unique you are, and the more flexible and open to change you are, the less you will have to worry about competition.

Pricing: Sales and discounts seldom save a business. If anything, they make your salon look cheap and desperate. Use promotions and events, not sales. If you need to cut costs, do it from the supply end, don't take it out of the profits or staff wages.

Cost Containment: If something isn't generating profit or is a time suck, then drop it. Look at what is making the biggest margins and really make that a central point of your business.

Debt: Cash flow kills more businesses than anything else. If you have to borrow, make sure you have a realistic plan for repayments. If you're borrowing just to keep your business above water, then you need a new marketing plan, fast.

Losses: What isn't generating a profit? Breaking even is ok, but you can't afford regular monthly losses to continue. Look at your financial reports and records, and see what needs to go. Don't be sentimental or emotionally attached; just drop whatever is sucking money out of your business. Then focus more time and money on pushing the thing that are working instead.

But that's not enough. There's something else you should know if you want to turn your salon around in record time...

I've already given you some very real advice that works, but I know you want and need more.

You need a competitive edge if you want your salon doors open next week, next month, next year.

You can't just do the same old, obvious and expensive methods and expect a flurry of new customers like magic.

You need something that works today, this year and beyond. Why? Because people have more choice than ever these days, and they are starting to tune their eyes and ears out of advertising... because there's so much of it.

That's why I have created a full A-Z guide which walks you through modern day marketing, social media marketing and PR techniques to get more people calling your salon and booking an appointment today.

We're not talking about throwing away thousands on a Yellow Pages ad here. We're not talking about giving discounts and sales which cut into your profits either.

Those methods should be left behind in the 90's. They won't cut it into today's fiercely competitive world.

Today, you need a mix of psychological tactics, persuasion, loyalty building devices, social media, word of mouth triggers... things that your competition are clueless about.

Inside the guide below, that is exactly what you will be getting...

GET NOW FROM OFFICIAL WEBSITE